About Bob McClain

Bob McClain, WordsmithBob

"I'm not cheap, but I can be had!"

Bob McClain or WordsmithBob, has spent the last six years in Minneapolis and St. Paul, Minnesota, studying and perfecting his skills in web writing, web text, web copy and Search Engine Optimization.

Starting with a BA in Technical Communication and a minor in Creative Writing from Metro State University in St. Paul, McClain has worked diligently to end the use of "corp-speak" and "technospeak" online and the practice of placing off-line brochures on the web.

He is also a restaurant reviewer for Twin Cities Dining Guide.com in Minneapolis, Minnesota, a volunteer with The Rose Ensemble in Saint Paul, Minnesota, and a member of the TwinWest Chamber of Commerce in Plymouth, Minnesota.

FREE WEBSITE ANALYSIS - a $300 value!

Free Website Analysis - What Do I Get?

Okay, you and I both know that I'm offering to do a free website analysis in hopes that you'll ask me to rewrite or improve your website. Or Search Engine Optimize it. Or even design you a new one.

However, for that very reason, I'm going to give you a very thorough job. If I slap together a ten minute report pointing out a few obvious problems and spelling mistakes, you're not going to learn anything and I'm not going to get any work. By the way, this report would cost you about $300 dollars if I charged for it.

I'm ready! Analyze my website right now!

So, here's what I look for:

Small Business Marketing Secrets Newsletter

Because Marketing Secrets "flips the switch" on your small business marketing!

Are your Java Script and Style Sheets in their own file folders or are they wasting space in the HTML?
Are your keywords where the Search Engines expect to find them?

Is your website focused on serving your visitor or screaming BUY-BUY-BUY from the onset?

There's an old marketing axiom: People buy the hole, not the drill. Does your text suffer from "I, Me, My Syndrome", talking all about your product or service, or does it empathize with the customer?

People on the web are looking for solutions, not a sales pitch. Does your site have plenty of free "how-to" information to draw people in and get them to stay long enough to get excited about your product or service?